PR for the engineering and manufacturing industries

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Technical PR is the process of structuring methods for engineering, manufacturing and high-tech businesses in order to increase awareness and to create a strong company brand or image in the public domain. For engineering and manufacturing companies, this could be in the form of tailored press releases, opinion pieces, authored / bylined articles, application stories, customer case studies or corporate news.

As a company you want to retain a positive public perception and using a PR agency that specialises in your field of work is vital. Working with a PR agency that understands your industry can help you create better quality articles and press releases for trade press media and a partner who can stimulate company growth through reaching your target audience.

A technical PR agency has the ability to improve customer perception, grow relationships with your key target audiences and convey your company to the trade press in a formal and professional manner. This can raise your company's authority and essentially uplift your business to the next stage of its growth. 

PR is a service that your company should always look to when you want to gain more publicity; regardless if your company is a start-up or has been operational for many years. It can spotlight any new areas of growth for your business - a new product or service launch, expansion of your company or perhaps you wish to share some important news. Basically, technical PR is a tool to accelerate targeted growth.

Your audience is relative to not only the industry your company works within, but the news you wish to publicise. If you're launching a new product or service then you should use a trade press magazine or publication that targets your desired audience. For example, a press release on a product designed for food and beverage manufacturers should be targeted at relevant food and beverage trade magazines, process manufacturing journals, as well as relevant websites and news portals.