Technical PR for engineering and manufacturing companies is about the application of tailored PR and copywriting that pushes your company into the relevant public domain. This may involve producing a high quality press release about one of your new products or services, a customer success story, or an authored/bylined article that demonstrates your technical competence in a specific area.
SilverBullet PR has been operational for nearly two decades. We are ex-engineers who've worked in the engineering and manufacturing industries, so we understand our clients and their products. We are therefore able to provide a high quality service tailored to your specific company and its PR needs.
Technical PR is the process of structuring methods for engineering, manufacturing and high-tech businesses in order to increase awareness and to create a strong company brand or image in the public domain. For engineering and manufacturing companies, this could be in the form of tailored press releases, opinion pieces, authored / bylined articles, application stories, customer case studies or corporate news.
As a company you want to retain a positive public perception and using a PR agency that specialises in your field of work is vital. Working with a PR agency that understands your industry can help you create better quality articles and press releases for trade press media and a partner who can stimulate company growth through reaching your target audience.
A technical PR agency has the ability to improve customer perception, grow relationships with your key target audiences and convey your company to the trade press in a formal and professional manner. This can raise your company's authority and essentially uplift your business to the next stage of its growth.
PR is a service that your company should always look to when you want to gain more publicity; regardless if your company is a start-up or has been operational for many years. It can spotlight any new areas of growth for your business - a new product or service launch, expansion of your company or perhaps you wish to share some important news. Basically, technical PR is a tool to accelerate targeted growth.
Your audience is relative to not only the industry your company works within, but the news you wish to publicise. If you're launching a new product or service then you should use a trade press magazine or publication that targets your desired audience. For example, a press release on a product designed for food and beverage manufacturers should be targeted at relevant food and beverage trade magazines, process manufacturing journals, as well as relevant websites and news portals.